![]() If you only take one thing away from this post, just remember: Relationships > Transactions This advice also happens to apply to marketing broadly, and launching on Product Hunt specifically. I think our system will work better in the long term than flipping deals. The guy doing deals, he wants to do a deal and then unwind it in the near future. Warren Buffett and his partner Charlie Munger have practiced this for (many) years, and built one of the world’s most valuable businesses doing so. Personally, I’ve found that working to build relationships generally yields better results than focusing on transactions. This was also useful - it showed me exactly what we shouldn’t do. I also found a mountain of growth hacks and advice bordering on marketing witchcraft and voodoo about how to ‘game’ Product Hunt. I found tons of good tips, and several great guides - chief among them being this excellent and comprehensive guide by Product Hunt themselves. I’ve been using Product Hunt for a few years, but I hadn’t really dug into the details of how to successfully launch on the platform until a few months ago, when we were preparing to launch the new Flow. Now, back to what we did to launch on Product Hunt. With this in mind, three months later, one thing is crystal clear: The new Flow attracted a hell of a lot more paying customers than Flow Chat did. ![]()
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